Post about "SEO"

Why DIY SEO Is An Epic-Fail

A lot of us guys think about saving money on SEO packages before even starting to plan on a SEO campaign. Now this is quite admissible given the fact that the Economic Recession has still not faded from the foreground, and is still a pressing issue for most investors.However, before starting to talk about how beneficial affordable SEO services can be for your brand new enterprise or online endeavor, let’s check out why trying to compromise too much on SEO packages through DIY SEO can kill your brand!
The Design & Development Fails – Oh yes, if you thought you were a Design maverick – you are wrong. We are not saying you can’t design well. In fact, some of the best graphic and web designers don’t work in an agency. But most of the designers do not have an iota of idea about SEO, or how their design should complement an affordable SEO package. Result – no results!
Content or SEO Copy is Never Professional – Now you may have a Masters in English, but writing sales copy, specially to complement the efficacy of affordable SEO services is a mean task. For instance, you can write a great academic essay, but to write a sales advertisement to make people visit and read the essay is a completely different thing in itself. And if you haven’t mastered the latter, your DIY SEO packages would be no good – even with an excellent form in academic writing.
Keeping Up with the Ever-Evolving SEO Process – SEO services are not a slow-rolling stage-coach that can be hopped on to whenever you feel like – and yet reach the destination in time. In fact, the world of SEO spins so fast that even a week-long absence from the industry may take months of coping up to do – for instance the introduction of “Google Instant” or the “#newtwitter” to quote a few. This is why it is important to get SEO packages sourced from professional firms, rather than suddenly decide to try your hand at it one fine day!
Tracking the Results – Yes there are enough tools on the planet to keep track of your SEO campaign’s progress and the gradual achievement of objectives as you move on. However, tweaking your SEO packages in order to weed out the possible or potential failures and spruce up the whole campaign cannot be done in a DIY fashion.

In fact, the point that most people miss here is that tracking an SEO campaign is not only to see if the final results have been obtained or not. It is in fact, also to keep streamlining the SEO efforts and gain an advantage over business rivals who probably have employed affordable SEO packages to fly high as well!

So if the purpose of those affordable SEO services is to get to the top of SERPs, you better lose the DIY demon fast and get on with a professional search engine marketing company.For vital days lost in experimenting may set your SERP clock by years, with no way to recover on the lost value and money.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.